Kanye West Selects Nigerian-British Designer As Design Director Of Yeezy Gap

Kanye West x Gap
Credit
Gap Inc

In an article for Paper magazine West said his appreciation for clothes began when he worked at the store aged 15 in Chicago. The Yeezy Gap line's anticipated 2021 launch will include men, women, and kids pieces. He tweeted a few clues-Gap's signature blue logo rebranded with "YZY" and an editorial photo of a model with block colors and trendy props-before confirming in all caps, "YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER".

Fans of West's footwear have clamored for the Yeezy Foam Runner silhouette for months, a striking, atypical look that sneakerheads have widely compared to the aesthetics of Crocs. "At a stroke, even announcing it has transformed Gap from being a rather bland and uninteresting brand into something that finally has a bit of cachet", added Neil Saunders, managing director at GlobalData Retail. That's how TMZ describes a new 10-year deal between Kanye West and the Gap to forge a clothing line. These days, the rapper-turned-gospel-performer has a new project coming out involving Dr. Dre.

Kanye West has always been the type of artist who has fancied himself as an innovator, and many people around the world would agree.

Unilever to end references to whitening; will rename Fair & Lovely | Advertising
Social commentator and brand specialist Santosh Desai said: "There is obviously pressure on those endorsing fairness products". When questioned about it, Shaadi.com reportedly said it was "product debris that we missed removing".

Kanye's family as well, including the Kardashian-Jenner clan, has an equal influence on the popular culture with their massive social media followings and reality TV series, Keeping Up With The Kardashians.

As soon as the news went viral, Gap's shares jumped by 24% in NY trading on Friday, this has been the highest in intra-day in three months. I'm talking about full Hedi Slimane creative control of the Gap is what I would like to do.

West's compensation will be tied to sales and his business will earn royalties and potential equity under the terms of the deal. He referred to his time working at a Gap store as a teen in the lyrics of "Spaceship", on his 2004 College Dropout album.

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