Amazon retains dominant position in smart speaker market, despite rising competition

Echo Show 8

"While US smart speaker users will continue to rise in absolute numbers, we expect overall growth to slow over the next several years", wrote executive editor Amy He. "We'd expected Google and Apple to make more inroads in this current market, but Amazon has stayed competitive". Things are not unique to Amazon, however, as an intelligent speaker of both Google and Apple are also compatible with many smart home gadgets. This segment made up 17.9 percent of the U.S. smart speaker market previous year, and is only forecast to grow to 18.8 percent by 2021. Some 70 percent of the United States smart speaker will use Amazon Echo in 2020, close to last year's 72.9 percent.

It is estimated that 69.7 percent of users of smart speakers in the US UU. The report shows that in 2020 69.7% of USA smart speaker users will use an Amazon Echo device, which is down a bit from the 2019 total of 72.9% of the market.

"Since Amazon first introduced the Echo, it has built a convincing lead in the USA and continues to beat back challenges from top competitors", Victoria Petrock, a principal analyst at eMarketer, said in a statement.

This suggests that there'll be 57.9 million Americans using Amazon Echos this year, more than double the 26.3 million using Google's smart speakers.

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Supporting a range of services like Amazon Music, Apple Music, Spotify, Audible and more, there's plenty that Alexa can show you on the Echo 8. The data adds up to more than 100 percent because some people use more than one device.

With a built-in camera, you can also video call friends and family via the Alexa app or with other Echo display devices. Amazon does not have the same advantage in non-US markets. UU. "By offering affordable devices and building out the number of Alexa skills, the company has maintained Echo's appeal", she added.eMarketer expects the number of US smart speaker owners to grow over the next several years, but ownership numbers will rise slowly.

That does not automatically mean those users are not using voice supporters, however.

The report did not provide estimates regarding the number of USA homes using Apple's HomePod. That's 13.7% overall growth from a year ago.

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