Disney drops Fox name from 20th Century film studios and Searchlight

View of the 20th Century Fox logo during the Cinema Con Walt Disney Studios Motion

Disney has also begun to phase out the Fox name by changing email addresses for Searchlight staffers from fox.com to a searchlightpictures.com address.

Mickey Mouse has killed Fox. According to Variety, Disney is rebranding 20th Century Fox as 20th Century Studios, while Fox Searchlight will now be known simply as Searchlight Pictures.

So far, the newly combined Disney and 20th Century/Searchlight racked up more than $13 billion at the global box office a year ago, including $8.8 billion overseas and $4.3 billion stateside. Further proving they refuse to live in the past, they've updated the name of the 20th Century Fox brand.

"Downhill", a comedic drama starring Will Ferrell and Julia Louis-Dreyfus, will be the first movie under the Searchlight Pictures name. Meanwhile, the upcoming family film titled Call of the Wild will be released under the 20th Century Studios banner.

Despite Fox being subtracted off the logos, they're very similar with the klieg lights and monolith and extend the historical goodwill and heritage audiences are familiar with, especially the Alfred Newman-composed fanfare theme which is still very much intact.

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While Disney had made cuts in staff at the former Fox studio, it is still releasing the acquired company's films. The Fox broadcast network and Fox News remained under Fox Corp. and that could lead to some confusion regarding what's what and who owns what.

The branding change is something of a restoration: 20th Century Fox was formed from the merger of Twentieth Century Pictures and Fox Film Corp.in 1935.

As one insider puts it, "I think the Fox name means Murdoch, and that is toxic".

Stay tuned to Heroic Hollywood for the latest news on Disney and rebranded Fox divisions as it develops!

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