BoyleSports Buys 35 William Hill Betting Shops

"Indeed, John Boyle opened the first-ever BoyleSports in Markethill, Co Armagh, Northern Ireland in 1982, so increasing our presence in Northern Ireland many years later is significant on many fronts".

Bookmaker William Hill has sold its chain of 33 shops in Northern Ireland to BoyleSports.

Experts said the £13.6bn merger of casino firms Eldorado and Caesars in the USA could open up further opportunities for United Kingdom bookies such as William Hill, which are hoping to break into the country's newly legalised sports betting market.

This brings the total number of BoyleSports shops in Northern Ireland to 39.

Although purchasing the 35 betting shops is having immediate effect, BoyleSports said it will take operational control of the facilities after 30 days, giving itself ample time to communicate with the 220 new employees and ensure their transition is effortless.

BoyleSports and William Hill governance have chosen not to disclose financial terms on their agreed sales arrangement.

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William Hill is now undergoing a significant restructuring of its retail betting operations.

Bruce had previously warned about the implications of the increased betting tax.

It also bought the 13 betting shops in the English Midlands from independent retailer Wilf Gilbert to mark its arrival on the United Kingdom retail betting market.

By acquiring Stanley Racing, William Hill entered the retail betting market in Northern Ireland in 2005.

Chief Executive Conor Gray criticised the doubling of betting duty in the Republic in 2018, which is the main reason for the shift in emphasis to Northern Ireland. It now says that company profits for 2019 are expected to surpass previous expectations.

William Hill said profits for the past year are expected to have surpassed expectations after it was buoyed by favourable sporting results in December. The British government last spring reduced the maximum stake on fixed-odds betting terminals to £2 from £100 as part of a larger campaign against the proliferation of gambling in the nation.

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