Apple's Former Chief Designer Jony Ive Officially Departs

Apple's Former Chief Designer Jony Ive Officially Departs

Ives' focus will shift to his own design firm, LoveFrom, along with long-term collaborator Marc Newson (who joined Apple's design team in 2014 - the pair designed an all-diamond ring together last year).

Apple design chief Jony Ive is no longer part of Apple's leadership page on apple.com, as spotted by The Verge. Ives designed some of Apple's most iconic devices, like the iPhone and iMac, and played a role in projects like iOS 7 and Apple Park.

There were reports swirling around at the time of the announcement that Ive felt Apple CEO Tim Cook wasn't interested in design and was more focused on operations.

Ive's new company would be based in California.

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When he announced his departure from Apple, Ive said, "After almost 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer".

Williams has overseen the development of the Apple Watch since its inception, and following Ive's departure, will spend more of his time working with the design team. Today it is stronger, more vibrant and more talented than at any point in Apple's history. "I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come". Cook heartily denied that though, calling the reports "absurd". Apple is said to be a client of the new firm, although some believe that is simply a way for Apple to make the transition seem less worrying to investors.

"Ive's departure is doubtless more about what he wants to do as an individual rather than issues with any specific products or services Apple offers". Though the timing may be coincidental, Apple finally got around to fixing its butterfly keyboard design shortly after Ive left the company.

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