$20 billion spent within first hour of Singles' Day

Alibaba went with bright orange for its brand's color scheme—clearly it’s not afraid of risk Francis Scialabba

Singles' Day has broken sales records every year in its 10-year history.

Its data center was in 24-hour operation at high loads during last year's Double 11, with real-time data processing at its peak of more than 1.7 billion calculations per second.

Singles Day, Alibaba's annual shopping gala, is going to get bigger than ever.

Alibaba clocked US$30.8 billion ($48b) worth of sales on Singles' Day past year, while New Zealand retailers that participated in the event made millions of dollars in revenue from online sales.

The figure not only surpassed the e-commerce giant's own record, but is also topped Black Friday and Cyber Monday U.S. sales combined. It also projects 50 million online buyers in Southeast Asia alone during Singles' Day.

Alibaba has said it expects over 500 million users to participate in the shopping festival this year, about 100 million more than last year.

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This year's Black Friday weekend is widely expected to set another record for USA e-commerce but won't come anywhere near Alibaba's record sales given the latter's first hour sales alone.

NZ Post's recent The Full Download 2019 report showed that Kiwis are shopping online more often and spending more, with online shopping "holidays" such as Singles' Day, Black Friday and Cyber Monday becoming a major factor in our online shopping habits.

This time previous year, NZ Post was delivering an average of nearly three parcels a second.

Alibaba continues to dominate the online shopping industry, but not without competition. Past year we delivered over 14.5 million parcels during November and December.

"This year we will be stimulating consumption demand and supporting lifestyle upgrades in China by supporting lifestyle upgrades in China by supplying all new brands and products and we are excited to see how large and small Australian companies engage with consumers".

About 1.8 million Kiwis shopped online previous year, spending a total of $4.2 billion, with a significant portion of this spending requiring items to be delivered. NZ Post completes well over half of these deliveries with more than 78 million parcels delivered past year.

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