California Will Allow NCAA Athletes To Profit Off Endorsements

Ohio State director of athletics Gene Smith

Already, politicians in the states of Colorado, Florida, Maryland, New York, North Carolina, South Carolina and Washington have supported the idea of imposing similar legislation in their jurisdictions, and the NCAA has publicly stated that it will be challenging the constitutionality of the Law under the Interstate Commerce Act.

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The NCAA prohibits athletes from working while their sport is in season, so students say it only makes sense they should be compensated for their effort on the field or court. "Unfortunately, this new law already is creating confusion for current and future student-athletes, coaches, administrators and campuses, and not just in California". The bill will go into effect in 2023, and this legislation could dismantle the model of amateurism and commercialism the NCAA has promoted since the early 1950s, when TV deals for college sports first emerged. Of all Fresno State's athletes, 75% earn scholarships, said Frank Bucher, senior associate athletics directors for the university. "This bill would help to balance the scales by allowing them to sign endorsements, earn compensation, and hire agents to represent their interests in exchange for the work they do, and the benefit provided to the college".

Members of the NCAA Board of Governors wrote a letter to Newsom Sept. 11 asking him to not sign the bill because "it would erase the critical distinction between college and professional athletics". He was elected to the House a year ago.

To clear up what the law does, it does not say that universities will pay the student-athletes, nor does it say that the NCAA will pay them. I trust that these people will navigate through this like other issues and things that we've had in the past. Nancy Skinner, D-Berkeley, and signed into law by California Gov. Gavin Newsom, prohibits the National Collegiate Athletic Association from suspending a university from competition if its athletes are paid for the use of their names, images or likenesses beginning January 1, 2023.

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Opponents of the law had urged California legislators to give the NCAA time to examine the issue and propose its own reforms.

"Universities in major programs are making a lot of money", Sweeney said. The bill would require professional representation obtained by student athletes to be from persons licensed by the state.

"If I would have went off to any one of these big time colleges where pretty much that 23 jersey would have gotten sold all over the place without my name on the back, but everybody would have known my likeness", James said during a press conference. However, California has always been a first mover on many issues and other states appear poised to follow suit.

"Because [the bill] gives those schools an unfair recruiting advantage, [it] would result in them eventually being unable to compete in NCAA competitions", the letter said. Now, these states are providing a way for these athletes to get the money that they deserve.

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