FDA Sends Warning Letter To Vaping Company Juul

FDA calls out Juul for promoting vaping as safer than cigarettes

The Food and Drug Administration on Monday came out swinging at e-cigarette giant Juul over a variety of its unproven safety claims and startling marketing practices-most notably saying without evidence that its products are safer than smoking traditional cigarettes and giving presentations directly to kids in schools-in at least one alleged case, without teachers present or parental consent.

According to CBC Canada, the FDA alleges that Juul's labeling and marketing of the e-cigarette devices lead consumers to believe they are safer than regular cigarettes and pose less of a risk for tobacco-related diseases. "JUUL has ignored the law, and very concerningly, has made some of these statements in school to our nation's youth", said Acting FDA Commissioner Dr. Ned Sharpless, in a statement.

The letters, dated and announced on Monday, are the latest in an aggressive crack down by the agency on JUUL's marketing to kids, with one focused on marketing and advertising and the other on issues raised at recent Congressional hearings.

Vaping market leader Juul Labs received a harsh warning today from federal health officials over claims that its e-cigarette products are less harmful than conventional tobacco use.

PHILIP FUHRMAN: He mentioned that the FDA was about to come out and say that Juul was 99% safer than cigarettes.

"FDA has determined that JUUL adulterated its products.by selling or distributing them as modified risk tobacco products without an FDA order in effect that permits such sale or distribution". Failure to ensure compliance with FD&C Act may result in the FDA initiating further action, including, but not limited to, civil money penalties, seizure, and/or injunction. "The alternative for adult smokers". The letter specifically refers to Juul's "Make the Switch" campaign that conveys the idea that switching to JUUL is a safer alternative to cigarettes, in that using JUUL products poses less risk or is less harmful than cigarettes.

The company uses a nicotine concentration of 5% in its products, which could potentially increase their addictiveness, and nicotine salts that are used to mask the harshness of nicotine, the agency said questioning their usage.

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Villa goes on to give Juul just 15 days to submit a written response describing its "corrective actions" in detail.

The FDA also issued a letter to JUUL requesting more information its marketing practices and its impact on public health.

The agency previously requested documents from JUUL Labs in April 2018 to examine the reportedly high rates of youth use and the youth appeal of JUUL products.

'We need to do all we can to protect the public from tobacco-related disease and death, and prevent e-cigarettes from becoming an on-ramp to nicotine addiction for a generation of youth'.

A spokesperson for Juul told the Washington Post that the firm would fully cooperate with the FDA.

As many as 450 people across 33 US states were hospitalized with lung illnesses related to use of the electronic devices, health officials announced on Saturday.

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