Nike is launching a sneaker subscription service for kids

Nike rolls out a subscription service for kids’ sneakers

Instead of targeting the shoe-obsessed like you might initially expect, Nike is positioning its new subscription service as the ideal solution for parents with growing children. It is the first of its kind from Nike that caters specifically to kids. It will effectively gives subscribers a new pair of Nike sneakers that cost about $50 or more once a month, once every two months or once every three. Parents and kids can choose to keep any shoe they like, and when they're done they can exchange it with Nike for a new pair, while the old one will be either donated or recycled.

According to a Nike press release, "The experience of shoe-shopping for young kids is deceptively complex".

Nike Adventure Club serves kids ages two through 10 (or sizes 4c-7Y) and features upwards of 100 sneaker styles from performance, streetwear, energy or seasonal categories. You're free to upgrade, downgrade or pause your subscription at any time. "We understand the challenges of growing kids and wanted to provide a solution that wasn't available in the market for kid's shoes that families would find easy and convenient".

WhatsApp vulnerabilities 'put words in your mouth,' lets hackers take over conversations
The second flaw involves adjustment of a reply in what the researcher's term as to "put words in people's mouths". In the sample, the boss's message was altered to increase the supposed raise from $500 to $1,500.

Today, the retail giant launches the Nike Adventure Club, which will send a pair of Nike or Converse kicks at regular intervals.

"We see Nike Adventure Club sits as having a unique place within Nike, and not just for it being the first sneaker club for kids", said Dave Cobban, VP of Nike Adventure Club.

The program - which will include an "adventure guide" in each box to encourage children and their parents to engage in outdoor activities and exploration - also has a sustainable component. It grew to 10,000 members, and Cobban said Nike believes it's ready to unveil the service more broadly. It is also collaborating with KaBoom, a national nonprofit focused on giving kids of all backgrounds the opportunity to play.

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