Sony to launch new wireless earbuds in August

Sony's most popular premium noise-canceling headphones, the WH-1000XM3 are nearly always on sale at one or more USA retailers.

While ANC has always been a feature of full-size headphones, the technical challenges that Apple faces are the same as the ones that Sony is having to overcome; ANC on Sony's first true wireless earbuds was basically non-existent, and even the new WF-1000XM3 don't appear to offer noise cancellation that's up to the same standard as the company's on-ear headphones, although most who have tried the earbuds still tag it as very impressive for what it is.

The new earbuds come with advanced noise cancellation, powered by a dual noise sensor that catches more of the ambient sounds from your surroundings. With the charging case, the company claims the user gets up to 24 hours of charging with noise-canceling on or up to 32 hours of juice without NC. The buds even have a quick charge function - just 10 minutes of charging gives you up to 90 minutes of battery life.

Aimed at travelers and commuters, the WF-1000XM3 buds are specifically designed for improved comfort and stability in the ear.

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The downside to the WF-1000XM3 is that they're pricier than AirPods. Sony's truly wireless earphones can be used for hands-free calling. With 4 sizes of hybrid earbuds and three sizes of triple comfort earbuds, you can find your flawless fit. With ease, listeners can use the mode to communicate and listen to their surroundings without removing their earbuds. Placing your finger over an earbud turns its volume down and lets in ambient sound, so you can immediately hear what's happening around you.

Hit play or block it all out with a tap in the ear. Additionally, the new Wearing Detection feature automatically pauses your music when you remove one of the earbuds from your ear and resumes playing when you put the earbud back in your ear, so you never miss a beat. Just exceptional sound, industry-leading noise cancellation*, and hour upon hour of pure listening freedom.

A full charge will net you about 6 hours of playback. Sony says the WF-1000XM3 can also cancel out some of your ambient noise for the other person on the call.

The earbuds are available in black and silver, and will ship in August. The case provides up to 3 additional charges.

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