Netflix viewing eats up world's data

BitTorrent is back

The first interesting statistic is that Netflix uses 15% of the downstream bandwidth in the world and 19.1% in the USA.

YouTube came in third place with a 21.3% share of global video streaming traffic, behind HTTP media streams at 24.4% - which represents the growth in streaming services that Sandvine has not yet tracked individually.

Video streaming eats away a sizable chunk of internet bandwidth, and who don't use Netflix, YouTube and services like Prime these days? generates a high volume of data is not new.

However, the encoding technology used by the video streaming service makes it the most efficient video provider on the net. "Netflix could easily be 3x their current volume", says.

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Findings from Network Intelligence solutions provider Sandvine's installed base of 2.1 billion subscribers worldwide suggests that video is nearly 58 per cent of the total downstream volume of traffic on the Internet, with Netflix making up 15 per cent of the total downstream volume of traffic across the entire Internet. "While many markets across Asia, Latin America, Eastern Europe, and other parts of the world fit this description, we view India as a proxy for the impact these forces will have on subscriber growth". However, the 120 minute film on Netflix only takes up 459MB.

The rise of legal streaming services such as Netflix and BBC iPlayer, which offer a vast archive of programming that users can watch on demand, reduced the appeal of pirate websites, and their traffic declined significantly. That's likely to change as more people adopt the latest high-definition TVs and set-top boxes and more content renders in 4K as a result.

Outside of video's dominance over downstream internet data, general web browsing takes up 17 percent of global data usage with gaming at 7.8 percent and rising.

Just some chilling numbers to consider when you fire up your streaming media player and catch up on your favorite Netflix show tonight.

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