Amazon considering opening 3000 cashierless stores

Amazon considering opening 3000 cashierless stores

However, that could all change in the coming months as Amazon is thought to be considering opening thousands of new Go stores over the course of three years.

Spencer Soper of Bloomberg first reported the news that will likely disrupt the industry of quick food stores like 7-Eleven, Subway, and Panera Bread.

Amazon opened its first Go branch, underneath its Seattle headquarters, at the start of this year. Two of the new stores offer only a limited selection of salads, sandwiches and snacks, showing that Amazon is experimenting with the concept simply as a meal-on-the-run option.

Amazon Go sells an array of prepared food alongside grab-and-go convenience-store grocery staples. Shoppers use the Amazon Go mobile app to gain entry to the store through a turnstile. Once inside, an array of cameras and sensors track shoppers' progress through the store, charging a credit card on file for items the shoppers take off shelves.

While the retail giant is discussing the idea to expand, the challenge lies in the high cost to open each location. That would include having about 10 Amazon Go stores by the end of 2018 and expanding to approximately 50 in key metropolitan markets next year, according to the report. The first is on Amazon's campus in Seattle.

In December 2016, Amazon unveiled a convenience store in downtown Seattle that replaced cashiers with technology found in self-driving cars. Kroger fell 1.5 percent, and Target declined 0.6 percent. Adding 3,000 convenience stores would make AmazonGo among the biggest such chains in U.S.

Speculation of a widespread rollout of Amazon Go isn't the first time the company has been rumored to have plotted a massive expansion into brick-and-mortar stores. "We shall see", Wolf said at the roundtable event.

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Amazon's flair for innovation and consumer acumen raise the potential for a major expansion of the Amazon Go format, according to Loop Capital analyst Andrew Wolf. Bezos is willing to lose money on long-term initiatives when he smells opportunity.

Since then it has announced two additional sites in Seattle and one in Chicago, Bloomberg said.

Amazon did not immediately respond to a request for comment.

If Amazon manages to open 1,000 new Amazon Go stores by 2021 I'd be impressed.

Amazon Go will be more of a threat to fast-casual restaurants if it is targeting cities, said Jeff Lenard, vice president of NACS.

Driving Amazon Go's checkout-free shopping experience is Amazon's "Just Walk Out" technology.

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