OnePlus is coming for cordcutters next with a 4K dapper TV

OnePlus founder Pete Lau.   Twitter/@petelau2007

OnePlus become the biggest Android premium smartphone brand within just 3 years of entering the Indian market.

What happened: Pete Liu, founder and CEO of smartphone startup OnePlus, announced on September 17 that the company has chose to enter the smart TV market.

In a Friday blog post titled "Intelligent Connectivity: Our Next Step Forward", the company CEO Pete Lau outlined the new plan, and we'll have to disappoint you: nearly no details about the device were revealed.

We want to bring the home environment to the next level of intelligent connectivity. Following normal practice, the company has reached out to its 5 million users for feedback and suggestions on the product via its official forum.

OnePlus TV - When's It Coming?

To kick off the development of its smart TV, OnePlus has TV product manager Stephen L. The executive is asking for community's help to give the official name to the first TV product.

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The news on an upcoming OnePlus TV comes amid the barrage of recent OnePlus 6T rumors and announcements, including the removal of the headphone jack, the integration of an in-display fingerprint scanner, and exclusivity with T-Mobile.

The OnePlus TV will have "intelligent connectivity", "premium flagship design" and also "premium image quality and audio experience", according to the release. OnePlus co-founder Carl Pei previously told TechCrunch that the company had developed (and then abandoned) a number of prototype devices outside of phones before, but the TV project is very real.

'We bring inherent advantages to the industry, and with this new division, we're excited to explore the total connected user experience that can enhance everyday life'. In this business, OnePlus might find it much harder to stand out.

4K is the buzzword of the moment, and failing to match that resolution would make the OnePlus TV a hard sell. So instead of having to plug another device into a smart TV, just make the TV smarter. And now, with eight phone launches under its belt, OnePlus is finally ready to discuss another flagship product.

There will be only one grand-prize victor chosen by the OnePlus team and that will be announced before December 17.

They'll also be the first to get the OnePlus TV. Also, given its heavy reliance on Android, the smart TV should also be based on the same platform.

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