ABC and Disney Reportedly Pushed for New 'Best Popular Film' Oscar

ABC and Disney Reportedly Pushed for New 'Best Popular Film' Oscar

Awards will go during the commercial breaks, and the most interesting moments then give the broadcast in the record.

The Oscars will also be changing the date and time of the broadcast to have wider appeal to a TV audience that has been rapidly dwindling year on year, but it's really this new category that is the big deal here. The Academy announced a new award Wednesday for outstanding achievement in popular film. The telecast is an important showcase for the film industry, and nominated movies typically attract a new wave of ticket buyers.

The Academy did not provide details on which flicks would qualify for the category ("eligibility requirements and other key details will be forthcoming", it said in a letter to its members), which sounds problematic already.

The Oscars are not what they once were. All of this comes on the heels of a very successful year for Disney, with Black Panther garnering near-universal acclaim for its empowering message and tackling the complex issue of globalism with considerable thought and care.

- A new category is being designed around achievement in popular film.

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Star Trek 4 will make history as the first-ever installment in the longstanding franchise to be directed by a woman. The studios claim that Star Trek Beyond grossed only $343 million worldwide, after $190 million was spent on it.

The problem here is this. What those people, and the Academy, don't seem to realize is that something like Best Editing can be instrumental in making a character's performance and the overall story flow together so seamlessly.

There are exceptions, of course, like when "The Lord of the Rings: The Return of the King" won Best Picture in 2003, or win "Annie Hall" did the same in 1977. Personally, I'm not sold, not unless we see a film being recognized in both the Popular category as well as the traditional ones like Best Picture, because otherwise this is nothing more than a fool's gold consolation prize. The Dark Knight is an example of a blockbuster hit robbed of a Best Picture nomination which led to the Academy increasing the number of nominees in the Best Picture category from five to ten.

Beginning next year, among the known Oscar nominations will be new for best popular film.

"There's a lot of reasons to believe that would have shaken up the hidebound ideas of what an Oscar movie is", she said.

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