Amazon Prime Day 2018: The top USA deals in tech

Amazon Prime Day Sales: Top deals on smartphones, TVs, Amazon Echo and more

But Prime Day should be thought of for what it really is: a huge marketing event to push Amazon's own products and offer them at prices so cheap it's hard to not pick some of them up.

It's also the first Prime Day with Whole Foods, Amazon's most expensive acquisition, integrated under the Jeff Bezos umbrella.

Secondly, many Amazon competitors will host their own sales this week, and eBay is one of them. Sure, Amazon gets to flex its muscles over the retail industry and juice sales numbers.

Prime Day is a study in retail's woes in microcosm: Amazon lowers prices of a number goods that consumers can expect to get on their doorsteps within a couple days-a value, speed, and convenience proposition that's hard for others to match.

The self-dubbed "Black Friday in July" known as Amazon Prime Day kicks off on July 16th with a host of incredible deals and steals.

But Monday will be trivial to Amazon's financial picture, noted Michael Pachter, an analyst at Wedbush Securities.

Coming to smartphones, Prime members will get up to 6,000 off on Honor smartphones along with extra 2,000 off on exchange and no-cost EMI starting from Rs 1,111 per month. More than half of Americans said they lived in a household with Prime, according to a Cowen survey in December.

Amazon's website has run into some snags quickly on its much-hyped Prime Day.

Best of Amazon Prime Day
You can set notifications for your favourite items to see if they come on sale, as well as preview deals before they go online. Amazon's prices may not even be lower than the everyday prices found at rival retailers, according to 2017 research.

"From Amazon's perspective, Amazon Prime members improve with age", said the firm's co-founder Mike Levin.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, noted that the problems could turn off shoppers for a while, particularly those who planned to sign up for Prime membership.

So, if you are looking for a bargain here are all the best Prime Day deals available right now.

Now once it starts, what sort of deals can you expect to find?

Select TV brands are also eligible for a 100 per cent cashback for Prime users buying the Fire TV Stick as well, when both purchases are made from Amazon Pay balance. Amazon CFO Brian Olsavsky called it "Christmas in July".

BACK TO SCHOOL: The company is making a big push in school supplies. Loop Capital's Anthony Chukumba believes that today will be "highly successful" for Amazon, and reiterated a $1,900 price target on the shares this morning. Prime Day also lasts six hours longer than previous year.

If you do sign-up for the free trial, you will need to enter in a valid credit card. It also said Amazon had refused to enter negotiations over the issues. That way, on Prime Day, when these lightning deals strike with limited quantities for just a flashing amount of time, you just have to click checkout when the price drops. It's a particular embarrassment for Amazon, on the shopping holiday it created that has become one of its busiest days.

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