Target Apologizes For Father's Day 'Baby Daddy' Cards

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

The card shows a couple embracing behind the words "Baby Daddy". Saunders, who lives in Dallas according to Facebook, wrote, adding a string of hashtags - #OurVoicesReally #NotMyNarrative #HowAboutHusband #HowAboutLove #HowAboutJustDad.

One of the largest retail chains in the USA took consumers by surprise after discovering a stereotypical Father's Day card that pictured a Black couple with the words "Baby Daddy" on the cover. American Greetings said it would stop selling the card at all retailers, including Target. Their statement read, "This particular card was created for, and addressed to, a loving husband - which the inside copy makes clear".

Her posts struck a chord and triggered numerous complaints to Target, which yanked the card from the shelves of about 900 of its 1,800 stores nationwide that had stocked it.

The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide.

When set against a background of a black couple, the term caused offence to Target shoppers looking for Father's Day cards. My husband is not my baby daddy.

Facebook user Takeisha Saunders said: 'You CANNOT be serious Target! But it acknowledged "the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating".

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One commenter pointed out that the inside of the card used the words "husband" and "father", and included a "Happy Father's Day" greeting. "Please accept our sincerest apologies and know we will do better in the future".

Saunders thanked the store via Twitter but says many people were angry she was upset about the card at all.

Some people who tweeted about it thought it was amusing.

Target has since responded saying the company did not mean to offend anyone and appreciates the feedback.

In response to the online outrage, Target said it will pull the card from its shelves.

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