Microsoft working on video game streaming service

Microsoft's Xbox E3 conference live stream set for 1 pm PDT; Gears of War, Halo 6 and maybe some fighting games en route?

But what's next for the popular gaming device?

The Redmond, Washington-based technology veteran has also invested heavily in machine learning, naming its Cortana digital assistant after an artificial intelligence character in blockbuster Xbox video game Halo.

The rumor mill has been activated once more, and this time the talks are about Microsoft's next-generation console. Microsoft also signed letters of intent to acquire another three game studios. Microsoft becoming increasingly focused on its gaming efforts certainly makes sense in the near future, as the company seems rather committed to gaming services and software beyond the Xbox console. Instead, it would be integrated with a whole new family of Xbox branded products that Microsoft is working on.

Since the release of the consoles, Sony has taken the lead. Released in November of 2013, it's no secret the Xbox One is nearing the end of its life cycle. Sony has been able to consistently deliver blockbuster exclusive games that has helped boost its market share.

Trump Responds To Robert De Niro, Calls Him 'Punch-Drunk'
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Microsoft announced plenty of Xbox One games during its recent E3 press conference, includingHalo Infinite and Gears 5, but head of Xbox Phil Spencer also revealed that system architects are now working on the next-generation of Xbox systems.

Console makers long at the center of the video game universe are adapting to an exploding constellation of ways to play, with the cloud looming on the horizon. Or maybe the company is working on a brand-new model that is going to include the new cloud gaming division and other related products.

Elsewhere, the new Xbox could be forwards and backwards compatible.

"We've been thrilled to see the positive impact Xbox Game Pass is having on the gaming ecosystem, including increasing the number of titles gamers play nearly 40 percent and increasing gameplay hours by almost 20 percent", Mike Nichols, chief marketing officer for gaming at Microsoft, said in a press release on Sunday.

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