IHOP flips over burgers, changes ‘p’ to ‘b’ in logo

IHOP reveals the mystery of IHOb

In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB. On June 4, it announced they were flipping to "p" to a "b", but not what the "b" was going to stand for.

A flagship IHOb restaurant in Hollywood, California, has been rebranded and will host a "VIB launch party" Monday evening, the company said in a press release.

With that being said, they have "breakfast" burgers, as well.

"Dear Internet, we abbreciate your batience", the pancake burger chain tweeted. It's also a great place for lunch and dinner.

"Burgers are a quintessential menu item", says IHOB district manger Chris King.

IHOP teased its customers for a week on social media, saying it would be renaming its iconic restaurant "IHOb", but wouldn't reveal what the "b" stood for.

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Yes, you heard that right - burgers. Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement. But most fans figured that it was just a way to get people talking.

Though it remains to be seen if the new moniker is here to stay, several celebrities and other restaurants took to Twitter to share their hilarious reactions to the new name. Despite its change to serving beef, IHOb's famous pancakes will be sticking around, too.

While some people doubted the change would go through, IHOP doubled down late last week: The company both changed its Twitter handle and propped up signs with the new logo. Still, the whole ordeal has gotten people fuming in all sorts of comical fashions.

"Obviously, IHOP-hob wanted to be known for something other than breakfast or the place you pull off the highway to go to the bathroom", he said.

According to AdWeek, the name switch is likely just a temporary stunt to grab attention (Guess what?: It's totally working!), and the chain will probably revert back to business as usual soon.

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