IHOP flips name to IHOb: International House of Burgers

Chicago Illinois

"Right now, there is not a defined time for how long we'll use the IHOb name", spokeswoman Stephanie Peterson said in an email, calling it a "tongue-in-cheek" name change.

You can't pull off a publicity stunt like the International House of Pancakes' name change to International House of Burgers and not catch some grief from your rivals.

If you guessed that the "b" stood for burgers, you would have been correct.

At least one IHOP restaurant - fittingly in Hollywood on Sunset Boulevard - is changing its signage to IHOb on Monday, management said.

"Why couldn't you be global house of brunch and start serving mimosas and bellinis", somebody else questioned.

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IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic. However, the name change is only for the "time being", with no set date for the return of its classic branding.

People admitted on social media that they weren't quite positive about the name change, though.

The new name also earned a few burns from another restaurant chain. Yes, burgers. IHOb President Darren Rebelez made the announcement on Fox and Friends. While many fans were totally on board with new burgers being added to the menu, a few others weren't so sure.

IHOP's customer traffic has fallen in each of the last 10 quarters, according to regulatory filings.

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