Major Google News Update Reportedly Coming Soon, According To 'Ad Age'

Google News Revamp Likely Means Traffic Shake Up

In order to improve the experience, Google will also add content from Newsstand and YouTube and will use AMP technology for faster loading.

Google's renewed focus on news makes sense, since Facebook's news feed algorithm changes have reportedly resulted in decreased news traffic for publishers, and there is a lot of potential for Google to improve publisher relations and work out ways to monetize the offering, leading to better revenues for publishers. The new Google News would also incorporate Accelerated Mobile Pages (AMP) technology, their mobile focused tech that brings nearly instant access to web sites. The app will also use the technology behind Accelerated Mobile Pages (AMP), a project from Google and Twitter created to make mobile web pages faster, to improve and increase load times on the app.

The current Google News & Weather app will reportedly get an all-new look, as will its mobile and desktop sites.

Like much of Google's efforts in various sectors of its services, Google is looking to consolidate all of its news content to make things easier to find, read, and view.

Mirae Asset Global Investments Holding In Blackrock INC (BLK) Was Boosted
Total analysts of 8 have positions in Blackrock Inc (NYSE:BLK) as follows: 4 rated it a "Buy", 0 with "Sell" and 4 with "Hold". Ing Groep Nv decreased its stake in Southern Co (SO) by 57.56% based on its latest 2017Q4 regulatory filing with the SEC.

As part of the launch, the report also says that Google will retire Google Newsstand.

For publishers, getting seen via Google News is critical for their reputation.

As is, Google News is mostly an article and text heavy service that collates the top news with various filters for interests and regions. It's not clear when the changes will go live, but the new design is expected to be unveiled next week at the Google I/O developer conference.

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