Jio launches JioInteract, an AI-based brand engagement platform

Jio Launches AI Based Brand Engagement Service JioInteract

A Bot of Bollywood megastar Amitabh Bachchan will interact with people on May 4 over video call on JioInteract, which Reliance Jio claims to be the worlds first artificial intelligence-based brand engagement platform.

Mukesh Ambani-led Reliance Jio on Thursday launched an artificial intelligence (AI) based brand engagement platform called 'JioInteract' with features like video call centres, video catalogue, and virtual showrooms. To kick-start, Jio has on-boarded Amitabh Bachchan, who will promote his upcoming comedy-drama film "102 Not Out".

JioInteract is expected to shape up as an innovative and intuitive way for brands to engage with Jio's subscriber base which is in access to 150 million smartphone users.

It will be the first in the world to make use of artificial intelligence and will reposition the way brands and customers think of engagement. Also, Jio customers can also book tickets for the "102 Not Out" movie in real-time through BookMyShow.

LEGO Master Builders create a Star Wars and LEGO first
The first ever Star Wars movie was released in 1977, DailyStar looks back on the cast members and where they are now. Plot-wise, it's a completely plausible idea, considering the anti-cliffhanger ending of Star Wars: The Last Jedi .

Users can simply download MyJio App then go to JioInteract within the app and start their "video calling" with Amitabh Bacchan. The company has also included an option to share the videos after users are done chatting with their friends and family.

The platform comes with an auto-learning feature that learns from the users and improves the answering accuracy with time.

The first of the services to be launched is a "Live Video Call" that features Indian celebrities. This is an AI-based interactive platform which listens to the user and responds accordingly.

"Positioned as VCBaaS (video call bot as a service), JioInteract with its multimedia capabilities attempts to democratise AI and video call technologies in a simplified way for effective brand engagement". This technology has wide scale applications across B2C space. Using AI, RJio is also tapping developer ecosystem to create applications such as virtual showrooms, product demonstrations and ordering cart for e-commerce.

Related News:



Most liked

CBS Shares Rise After Reporting Record Revenue in First Quarter
The company has a market capitalization of $18,749.40, a P/E ratio of 11.98, a PEG ratio of 0.69 and a beta of 1.49. The company had revenue of $3.76 billion during the quarter, compared to analyst estimates of $3.65 billion.

Mahmoud Abbas apologises for speech that stirred global criticism
Palestinian president Mahmud Abbas gestures as he chairs a Palestinian National Council meeting in Ramallah on April 30, 2018. He said, "The hatred of the Jews is not due to their religion but rather due to their social role".

AMU students on indefinite sit
The students were also assembled by the hundreds of teaching and non-teaching staff/faculty members and past alumni. He said the police, instead of preventing the hooligans from entering the campus, "remained mute spectators".

Bills face longer Super Bowl odds after draft
The useless part comes from this being early May, four months from the start of the season and nine months from the Super Bowl. Philadelphia's Super Bowl victory a year ago should end any doubts that Pederson is a top-level head coach.

Jose Mourinho: My assistant Rui Faria is a good fit for Arsenal
Former Manchester United striker Michael Owen believes his former club is the worst top-six side for an attacker to play in.

Oil struggles near $68 as inventory gain overshadows Iran fears
Turning to recent news, concerns regarding the Iran nuclear deal are dominating crude oil headlines. West Texas Intermediate (WTI) crude futures were 10 cents lower at $67.83 per barrel.

60 kg ovarian tumour removed from U.S. woman
Andikyan and Chuang successfully removed the tumor - and only the patient's left ovary. In addition to removing the tumor, the team also reconstructed the patient's abdomen.

Kanye West defecated on grave of slave victims - Shehu Sani
He was hospitalized for a week, he said in his interview with Charlamagne Tha God, which led to a "breakthrough" and his recovery. Spackman also claimed that Kanye had "photoshopped out the date and ripped the image straight from his website".

Trump orders Pentagon to consider reducing USA troops in South Korea
A senior administration official in Washington confirmed Chung's visit and his meeting with Bolton. It's unclear if Trump asked for options on a partial withdrawal of troops or a full one.

Iowa passes fetal heartbeat bill, banning abortion as early as 6 weeks
Wade ". "We respect that the governor identifies as pro-life", said Becca Lee with Planned Parenthood of the Heartland. Among the few exceptions are if the woman was raped or a victim of incest and has reported that to authorities.

MML Investors Services LLC Boosts Stake in Bank of America (BAC)
The firm has "Top Pick" rating by RBC Capital Markets given on Wednesday, November 30. (NYSE:PFE) rating on Monday, October 16. The rating was upgraded by Credit Suisse on Friday, October 16 to "Outperform". (NASDAQ:SNPS) rating on Thursday, August 18.

Senate to discuss Rosenberg report; resignation calls mount
The caucus, which was to be followed by a formal session of the Senate, came amid mounting calls for Rosenberg to resign his seat. The report recommended that Rosenberg be banned from leadership positions, but Feeney and others wanted to go further.

Latvian woman's murder: Accused sent to police custody till May 17
According to her sister, who accompanied her to India, she didn't tell her before leaving the centre. On April 21, the police found a woman's decomposed body near a mangrove forest in Thiruvallam.

North Dakota school says parent, three students found dead
The G-F-P-D was asked to perform a welfare check at a home on the 1000 block of South 12 street shortly after nine a-m. The garage door was opened more than halfway, and a pink child's bicycle was overturned in the yard.

House of Fraser to close stores in reorganisation
The company said: "The reduction of the store portfolio will provide the business with an effective platform for future growth". House of Fraser responded then by saying: "This does not affect the store in anyway, its current use or our tenancy agreement".