Jio launches JioInteract, an AI-based brand engagement platform

Jio launches JioInteract, an AI-based brand engagement platform

A Bot of Bollywood megastar Amitabh Bachchan will interact with people on May 4 over video call on JioInteract, which Reliance Jio claims to be the worlds first artificial intelligence-based brand engagement platform.

Mukesh Ambani-led Reliance Jio on Thursday launched an artificial intelligence (AI) based brand engagement platform called 'JioInteract' with features like video call centres, video catalogue, and virtual showrooms. To kick-start, Jio has on-boarded Amitabh Bachchan, who will promote his upcoming comedy-drama film "102 Not Out".

JioInteract is expected to shape up as an innovative and intuitive way for brands to engage with Jio's subscriber base which is in access to 150 million smartphone users.

It will be the first in the world to make use of artificial intelligence and will reposition the way brands and customers think of engagement. Also, Jio customers can also book tickets for the "102 Not Out" movie in real-time through BookMyShow.

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Users can simply download MyJio App then go to JioInteract within the app and start their "video calling" with Amitabh Bacchan. The company has also included an option to share the videos after users are done chatting with their friends and family.

The platform comes with an auto-learning feature that learns from the users and improves the answering accuracy with time.

The first of the services to be launched is a "Live Video Call" that features Indian celebrities. This is an AI-based interactive platform which listens to the user and responds accordingly.

"Positioned as VCBaaS (video call bot as a service), JioInteract with its multimedia capabilities attempts to democratise AI and video call technologies in a simplified way for effective brand engagement". This technology has wide scale applications across B2C space. Using AI, RJio is also tapping developer ecosystem to create applications such as virtual showrooms, product demonstrations and ordering cart for e-commerce.

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