Instagram quietly launches payments for commerce

Instagram

Similarly, this will be a huge boost to small business such as restaurants and cafe, those have been spending significantly on Instagram ads to get noticed.

TechCrunch reports that the feature allows a buyer to make payment directly to a seller within the Instagram platform, without having to leave for a separate website.

The Facebook-owned app has added a native payments feature, although it's now limited to only some Instagram users, according to TechCrunch.

As of now, the new payment settings are only provided to some users in the United States. Under your Profile tab, if native payments is available, you'll see the option to add a credit card or debit card from Visa, Mastercard, AMEX, or Discover.

The company confirmed the limited rollout, which could add a new revenue stream as Instagrammers shop and pay for salon appointments using linked payment cards without leaving the app.

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While Instagram had previously expressed interest in allowing users to book services with Instagram, this is the first time it's become apparent that this involved an actual payment - not just booking - system. In other words, businesses that use Resy can accept your in-app reservations and bookings using your stored payment method. It is believed that in future, Instagram users can expect direct payments for things like movie tickets through the app. Card added in profile will be made safe with a security pin.

Instagram has quietly launched native payments, though it appears to be limited to only some users at launch.

Shopping through Instagram could prove popular and give businesses a big new reason to advertise on the app, with its polished pictures and plethora of brands. After the native payment option, brands can see higher conversion rates.

Setting up your payment details in Instagram.

Do you shop from Instagram often?

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