Chrome will now block annoying autoplaying videos

Chrome will now block annoying autoplaying videos

Now, the company has modified the policy it uses to block unwanted autoplays, trying to improve the experience users have on sites they want to autoplay media.

For example, YouTube will continue to autoplay with sound, if you've previously interacted and played a video at the site. This means that if users click on a website and allowed music to play, the next time users visit the site, the feature will be activated. MEI uses signals such as the time media is consumed or whether the tab with the video is the active tab of the browser.

Ultimately, Pallett writes, the new policy will block around 50 percent of autoplay videos that you want nothing to do with, which should cut down on the noisiness of your browser quite significantly.

In an official Google blog post, Google Chrome product manager and "media muter" John Pallett revealed that "a significant number" of autoplay videos are muted, paused, or have their tab closed within just six seconds from users who do not want to watch them. Version 66, the newest version of Chrome that has been rolled out recently will stop playing videos automatically if the default settings have the sound on.

Chrome then enabled the complete blocking of autoplaying videos and audio back in April. This change, Google argues, also unifies desktop web behavior with mobile, where autoplaying isn't allowed.

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"This way, Chrome gives you a personalised, predictable browsing experience", said Google. If you don't have browsing history with a site, Chrome allows autoplay for over 1,000 sites where Google says the highest percentage of visitors play media with sound (sites where media is the main point of visiting the site).

As you browse the web, that list is going to change as Chrome learns and enables auto-play on sites that you play media with sound during most of your visits and disables it on sites where you don't.

It should be noted, however, that since Google Chrome 64, the browser also carries an option to disable audio on a per-site basis.

The new feature is part of the latest Chrome release, which is available to download today.

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