Spotify swipes a major player from Apple Music

Spotify swipes a major player from Apple Music

It turns out the Swedish company will soon be stealing one of the most valuable people that helped Apple Music rise.

Carl Chery is the one that managed to strike a collaboration between Apple Music and Chance the Rapper, the Grammy-winning artist. If the deal does go through, it's presumed that Chery may be filling the vacancy left by Tuma Basa, who left Spotify as its global programming head of hip-hop and curator for the RapCaviar playlist, which has already amassed 9 million followers and even spawned live events. Oliver Schusser took over as chief of Apple Music Worldwide. When that initial invitation was sent out, it instructed recipients to save the date for an announcement, which lead guesses to update to the app, or possible Spotify hardware to be announced. It's too early to tell if Chery's departure will have a huge impact on Apple Music, which now has more than 40 million paying subscribers and is still on track to overtake Spotify this summer.

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Chery worked for Apple since 2014, and was responsible for helping to launch the careers of Cardi B, Bryson Tiller, Post Malone, and others. Chery's played a pivotal role at Apple Music over the years for their A-List: Hip Hip and A-List: R&B playlists. There's no doubt that Carl Chery is a valuable man that all companies would have wanted on their side. Also, we'll now probably stumble upon exclusive artists we didn't normally see on the platform.

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