Facebook to exclusively stream 25 Major League Baseball games a year


"Community and conversation are central to both baseball and Facebook, and MLB Network's innovative broadcasts will bring these interactive and social elements of the game to life to fans around the world in new ways on our platform".

"Much like the migration of sports from broadcast to cable, you're reaching these milestones where the combination of the financial incentive and the audience allow you to make the next great leap", Lee Berke, an industry consultant, told Bloomberg. Fans can add this and upcoming games to their Facebook live watchlist by following the MLB Live Show page.

The NFL streams Thursday night football games on Twitter.

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The entire deal will feature 25 games, beginning with the Philadelphia Phillies visiting the New York Mets, on April 4, at 1:10 p.m. EDT. First time a major USA league has granted social network exclusivity. All of the games that will stream exclusively on Facebook will take place in the afternoon and will be produced by the Major League Baseball so the viewing experience will be what fans are already familiar with. Viewers will be able to watch on smartphones, tablets, computers and other connected devices, including home TVs. MLB Network, the league's television arm, will produce the games. In addition to streaming in the US, Facebook also has right to stream global, but those rights won't be exclusive.

Major League Baseball will produce and distribute specially curated content, in addition to each live game broadcast, including on-demand highlight packages for every regular season game, as well as club-specific weekly recap packages for all 30 Major League Baseball teams. As part of the deal, Facebook can stream the games globally, although those rights are non-exclusive.

This is not the first time that Facebook has gotten involved in sports-related content.

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