Akshay Kumar flags off Marathon while promoting Padman

Akshay Kumar flags off Marathon while promoting Padman

Soon after, Twinkle Khanna took on the challenge and was followed by a lot of people from the industry.

Akshay Kumar: Thank you for tagging me @murugaofficial Yes, that's a Pad in my hand & there's nothing to be ashamed about.

Veteran Actor Anil Kapoor and Rajkummar Rao accepts and join the viral and trending Padman Challenge, which is spreading awareness about sanitary pads, breaking the taboo behind the natural process. Padman is inspired by the real life story of Arunachalam Muruganantham (played by Akshay), who became a popular figure for inventing low-priced sanitary making machines and hence, the name of the movie.

Interestingly, everyone took the challenge head on and delivered.

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Meanwhile, a lot of celebrities have taken up the challenge and posed with sanitary napkins. In Padman Challenge Twinkle asked Hindi film stars to click a picture of themselves with a pad in hand and say that it is completely natural to do so. The film focuses on removing the stigma around periods and also encourages menstrual hygiene.

Alia Bhatt did it while gymming while Deepika Padukone struck a pose garnering praise for Padmavaat. "Copy, Paste this & Challenge your friends to take a photo with a Pad".

Akshay Kumar, Sonam Kapoor and Radhika Apte starrer Padman is directed by R Balki and opens in theatres on 9th Feb 2018. She posted this on her Twitter handle challenging Aamir Khan, Shabana Azmi and Harsh Goenka.

PadMan is based on "The Sanitary Man of Sacred Land", a short story from Twinkle Khanna's book, The Legend of Lakshmi Prasad.

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